ELEMENTS OF AN EFFECTIVE EMAIL NEWSLETTER

Email newsletters are a helpful way to drive continual engagement with your audience and offer news, promotions, and content that illustrates the value of your brand.

These techniques can help tie in a cross-channel marketing strategy as you bring in blog, social and promotional content in one place.

1.     Newsletter name and descriptor

Create a clever branded newsletter name and description, so people understand what they're receiving. For example, we created the title Field Notes for the newsletter of a Lowcountry master-planned community brand to emphasize the theme of outdoor pursuits.

2.     Hero story

Let the main story stand out at the top as the featured content. This should take up the first third of your email preview.

3.     News section

We recommend choosing three articles to highlight in a row, which links to your blog content. This will cultivate interesting stories with content that you've already created while promoting traffic to your website.

4.     Social media section and buttons

Showcase your social media section in a way that makes people want to follow and engage with your content.