kIAWAH RIVER

Blog Writing

Organic and Paid SMM Copy

Email Marketing Content

Every month, I wrote blog posts and managed Kiawah River’s blog editorial calendar. In addition to the blog, I supported the brand’s social media content writing and managed the email campaigns. My favorite part of this role was collaborating on content creation and finding new ways to shape the brand’s story.

In 2020, I was awarded a Gold American Advertising Award (AAAwards) for Kiawah River’s Field Notes blog.

the Jasper

Blog Writing

Organic and Paid SMM Copy

Email Marketing Content

I managed The Jasper’s new website blog and write articles that described the landmark property’s luxury amenities, architecture, history and team members, in addition to Charleston’s culture and history.

These blog posts were promoted across social media channels and the brand’s monthly newsletter.

The Beach company

Financial Packages

Brand Messaging Briefs

Corporate Documents

The Beach Company has a grown a reputation for creating unique brands. The brand’s story begins with a messaging brief to strategically organize the most important themes for each vision and incorporate the target audience and surrounding neighborhood for that development.

The developer communicates the value of new ventures to banks using financial packages. These 20+ page books are designed to leave an impression on the investor. After performing marketing research and evaluating the messaging brief with my client and team, I write, edit, and design a financial package for the bank. This final product is essential to the corporate standards for our luxury marketing and influences the marketing strategy of the development.

In addition to these products, I support corporate communications through regular documents such as shareholder messages, strategic plans and the company’s Charitable Contributions letters.

Examples of these documents belong to The Beach Co., please contact me for more info.