background
I have a degree in journalism and a concentration in business marketing from the University of Florida. While attending school, I gained my preliminary experience through marketing internships with Hilton Grand Vacations and Trimark Properties, as well as writing and editing jobs for WUFT News and the Alligator newspaper. After graduation, I moved to South Carolina to become the Marketing Coordinator for The Beach Company, a luxury real estate developer in Charleston, SC.
My role included producing blogs, editorial calendars, email campaigns, websites, social media content and designs for mixed-use and master-planned communities, boutique luxury developments and multifamily projects.
In 2020, I received a Silver Award from the In-House Agency Forum for Kiawah River’s email newsletter and a Gold Award from the American Advertising Federation for Kiawah River’s blog.
In 2021, I received an opportunity to join the agency world with Cyberwoven. I managed email and social media marketing campaigns for a variety of B2B and B2C clients, and later was promoted to Account Manager, where I maintained a portfolio of 15 clients varying in industries including healthcare, banking, beverages, higher education and more. I enjoyed the chance to collaborate with internal teams and clients while becoming more responsible for overseeing the marketing strategies and implementation of campaigns. Through this role, I helped strategically navigate clients’ business goals and identify new opportunities to increase the impact of their digital marketing campaigns.
In 2023, I joined LAIRE digital marketing agency, to help shape marketing strategies and manage work flows as a Marketing Account Manager. I feel influenced by the great relationships I’ve built with my team and clients. My favorite part of my job is building trust with my clients and witnessing them feel excited by the results of our campaigns.
If you are interested in connecting with me, you can visit my contact page, email me directly at kelseyevelyn1@gmail.com or add me on LinkedIn. Cheers!