background

I discovered my passion for marketing as a teenager, creating magazines with friends and putting together new editions each month. This early love for collaboration, communication, and design led me to the University of Florida’s College of Journalism and Communications, where I earned a degree in journalism with a concentration in business marketing. Outside of my studies, I gained hands-on experience through marketing internships with Hilton Grand Vacations and Trimark Properties, as well as writing and editing roles with WUFT News and The Alligator newspaper.

After graduation, I moved to Charleston, South Carolina, where I supported marketing communications for luxury master-planned communities, boutique developments, and multifamily projects. In this role, I managed blogs, editorial calendars, email campaigns, websites, and social media content. Beyond my daily responsibilities, I found fulfillment in planning events and connecting with my colleagues and the local community as Chairman of the Charitable Contributions Committee. This experience became a powerful launch pad, teaching me the value of nurturing relationships, involving my team in local charity initiatives, and making an impact that extended far beyond my desk.

In 2020, I was honored to receive a Silver Award from the In-House Agency Forum for Kiawah River’s email newsletter and a Gold Award from the American Advertising Federation for Kiawah River’s blog. These achievements remain some of my proudest moments, as they highlight my passion for content and email marketing, while also reflecting the knowledge, experience and support I received from my team early in my career.

In 2021, I transitioned into the agency world as a Digital Marketing Specialist at Cyberwoven. I managed email and social media marketing campaigns for a variety of B2B and B2C clients, and grew my role into Marketing Account Manager, where I maintained a portfolio of 15 clients varying in industries including healthcare, banking, beverages, higher education and more. I enjoyed the chance to collaborate with internal teams and clients while becoming more responsible for overseeing the marketing strategies and implementation of campaigns. Through this role, I helped strategically navigate clients’ business goals and identify new opportunities to increase the impact of their digital marketing campaigns.

Now, I am a Senior Marketing Manager at LAIRE digital agency, where I get to build relationships and fine-tune marketing strategies for clients around the world. My favorite part is seeing clients get excited when marketing takes their business to the next level. Working remotely from Budapest, I love collaborating with a global team and connecting with people from different industries and cultures—it keeps every day interesting and full of new ideas!

If you are interested in connecting with me, you can visit my contact page, email me directly at kelseyevelyn1@gmail.com or add me on LinkedIn. Cheers!