5 EMAIL BEST PRACTICES FOR 2025

Do you know how email ranks in consumer outreach?

If you want to level up your marketing effectiveness, this is important information you need to understand.

According to the 2023 Consumer Trends Index, email marketing is 108% more effective than SMS marketing or banner ads in driving conversions and online sales. In the U.S., this effectiveness increases to 139%. Additionally, email outperforms social media campaigns by 13%.

The survey showed that 45% of individuals polled claimed to have made a purchase in the previous year as a result of email engagement, compared to 33% who acted on banner ads or 22% who acted on SMS messages. Therefore, it's more important than ever to sharpen your email marketing strategies, add value as a marketing professional and ultimately build effective email marketing campaigns.

Here are a few ways to enhance your email marketing vision for 2025 and drive successful campaigns in the new year:

1.     Place less importance on vanity metrics like open rates and focus on data like email engagement, conversions and read times. Cultivate top email providers into your email-building phase so you can design emails that are tailored to your audience's email service platforms.

2.     Write concise email subject lines that include personalization, emojis and brevity while illustrating what's inside the email. Limit the use of "!" and "$" to avoid spam filters.

3.     Create content that inspires curiosity and urgency from the voice of your brand's personality. Personalize your emails to build better relationships with customers. You can do this by addressing readers by their First Name, sending birthday emails and offering tailored email nurture journeys based on their data.

4.     Send multimedia emails that feature videos or a social media section. Social media sections can help promote your feed and showcase user-generated content from your branded hashtag if relevant.

5.     Create re-engagement campaigns to filter out users who are old, unengaged leads and offer them a chance to unsubscribe. Your sender reputation suffers if you send emails that are not opened. Cultivate an up-to-date audience as part of maintaining healthy list hygiene.